Hotel
Welcome to Hotel Erica
With deep roots in the world of hospitality, Walter and Anna carry on a three-generation family tradition of welcoming guests, carefully passing on this passion to their daughters: Elena, Silvia, and Giulia.
Together, they have created a unique and personalised experience: Hotel Erica Freedom in the Alps.
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ABOUT US
STÜRZ FAMILY
Together with a dedicated team, we share a passion for the region and well-being, offering you authentic experiences in the enchanting setting of the Fiemme Valley.
WALTER
WALTER
He also conveys tradition and beauty through his passion for wood: at the hotel, you can discover fascinating wooden bowls and unique creations carved during his free time!
ANNA
ANNA
Beyond her passion for hospitality, she has passed on to her daughters her great love for the mountains: step by step, she has shown them all the most beautiful corners of the Fiemme Valley. One of her favourites? The Corno Bianco in the summer, while in winter, when you don’t find her at the reception, she’s likely skiing down towards Malga Ora!
SILVIA
SILVIA
She adores being immersed in nature and recharges by hiking in the mountains with her two children.
In the wellness centre, she’ll challenge you with Aufguss sessions in the Finnish sauna.
ELENA
ELENA
Mother of two little girls, she’s the family expert on outdoor activities to enjoy with children!
GIULIA
GIULIA
In addition to guiding you on an inner journey, Giulia will help you discover the most beautiful spots in the Val di Fiemme during your stay.
Our Attitude
Freedom in the alps
For us, a holiday is more than just a break from daily routine. It’s an opportunity to fully immerse yourself, dedicate time to what you love, and rediscover the joy of slow and genuine moments. That’s why we created the concept of ‘Freedom in the Alps,’ and each day we strive to enhance our offerings to make Hotel Erica a place where you are free to feel good.
Freedom in the Alps means embracing the tranquillity of unspoiled places, far from the hustle and bustle of modern life, where you can reconnect with nature, enjoy the slow and lovingly crafted things.
It means having the chance to experiment freely, try new sports, embrace new experiences, and savour authentic flavours that awaken the senses and bring joy to the heart.
Hotel Erica embodies Freedom in the Alps because it allows you to immerse yourself in the beauty of nature, take time for yourself, and do what you love.
Discover the Fiemme Valley in Total Freedom
The Stürz Family is at your service
“We are all passionate about sports and can’t wait to share our recommendations on hikes and places to visit with you! Throughout the week, we will personally guide you in discovering the beauty of the Fiemme Valley. With years of experience, we are experts in trekking, mountain biking, skiing, and cross-country skiing… we can assure you that your holiday in the Fiemme Valley will be unique and unforgettable.”
The Perfect Place to Be ‘Freedom in the Alps’
10 Good Reasons
In every season, Hotel Erica is the perfect retreat for your holiday in the Fiemme Valley. Nestled in the heart of the Dolomites, we offer you an unforgettable experience combining nature, relaxation, and adventure.
Every week, we organise guided hikes, yoga sessions, and wellness moments in our spa, ideal for rejuvenating both body and mind. In our restaurant, you can enjoy traditional Trentino dishes with a creative twist.
Whether you want to relax or seek outdoor thrills, our hotel in the Fiemme Valley ensures a holiday filled with freedom, nature, and well-being.
The Stürz Family
Welcome to our home, in the heart of the majestic Dolomites. We are more than a family-run hotel: we are a passionate team dedicated every day to turning your holiday in the Fiemme Valley into an unforgettable experience. Each of us puts our heart and soul into this unique experience, making every moment special and authentic.
ILDA AND DANIELE
With roots that go back through three generations of hoteliers, we proudly continue the path set by our grandparents. For a lifetime, we have dedicated ourselves with passion and commitment to providing authentic hospitality, welcoming our guests, and taking care of every aspect of our business.
Authentic Flavours
Our gastronomic offering goes far beyond simple cooking: it’s a journey through the flavours and traditions of our beloved Val di Fiemme. Here, the cuisine has a deep connection with the land and our family’s roots. From the flavours passed down from grandma Ilda to those creatively reinterpreted by dad Walter, each dish tells the story of our love for the land and our passion for fine dining, offering an authentic culinary experience.
THE WARMTH OF HOME
Step into our world made of wood that tells stories of ancient farmhouses, of dolomite cradling the secrets of the mountains, and of mom Anna’s floral touch, which transforms every space into an enchanted garden. Every corner invites exploration. Leave behind the routine and let yourself be enveloped by an atmosphere that feels like home, where every detail is a small treasure to discover.
OUR PASSIONS, YOUR ADVENTURES
Growing up in Val di Fiemme, we’ve come to know and love every aspect of this land, breathing in the pure air and living in tune with its seasons. This deep love for our valley has inspired us to share its wonders with you. We invite you to explore this magical place with us, not just as a destination to visit but as an experience to fully embrace. From summer and winter adventures, Val di Fiemme reveals its splendid beauty, offering you the chance to create unforgettable memories.
ACTIVE SUMMER
In summer, Val di Fiemme turns into a paradise of colours and scents, with the Dolomites as a backdrop. Here, we enjoy the stunning sunrises and sunsets over the peaks, while the longer days offer endless opportunities to explore and savour new experiences. We invite you to discover the charm of the mountains with exciting hikes, climbs, bike rides, and much more.
WINTER SPORTS
Our strategic location offers you easy access to the best ski areas in the Dolomites and beyond. In our family, we have a true passion for cross-country skiing, which has a rich history in Val di Fiemme, hosting three editions of the World Championships and the upcoming 2026 Olympics. But it’s not just about cross-country skiing! Here, you can immerse yourself in a world of adventures, enjoying alpine skiing, tobogganing on endless slopes, ice skating, and enchanting forest walks, accompanied by the crunch of snow under your feet.
WELLNESS CENTER WITH THE SCENT OF LARCH
Guided by the beauty of the surrounding nature and the charm of the forests, we have chosen to envelop our guests in a refreshing experience with the purifying and relaxing scent of larch. Indulge in the pleasure of immersing yourself in the charm of our woods, and let the delicate aroma of larch surround you in our wellness centre. Here, you can enjoy an atmosphere of complete relaxation and rejuvenation, where every detail has been carefully designed to offer you authentic well-being.
DOLOMITI POINT
Get ready to experience #freedominthealps with our rich weekly program. From rejuvenating yoga sessions to the charm of guided hikes through the surrounding natural treasures, and moments of relaxation in our wellness area, every day is a new adventure. At the Dolomiti Point, our dedicated bulletin board, you will find details of the activities planned for the week, ready to add a touch of magic to your holiday.
IMMERSED IN NATURE
We are surrounded by unspoiled nature, a true paradise for those who love tranquillity and the beauty of alpine landscapes. Away from the hustle and bustle of the city, we invite you to rediscover the joy of living in harmony with nature, letting yourself be carried away by the rejuvenating spirit of these enchanted places.
We are committed to preserving the place we call home!
Green Philosophy
Our love for nature is profound, and we believe in its rejuvenating power on human beings. This conviction drives us to care for the environment and offer you an eco-sustainable holiday with minimal impact on the land and surroundings.
Step by step, through small actions, we strive to preserve the place we call home. Through targeted investments, we reduce the environmental impact of our activities and your holiday, contributing to a cleaner, healthier, and more sustainable world.
Thanks to this innovative technology, we simultaneously produce hot water and electricity, reducing CO2 emissions by 20 tons per year, equivalent to the work of 20 majestic fir trees.
A pool water treatment that prevents the survival and reproduction of bacteria and parasites, ensuring crystal-clear water without the use of chlorine or toxic derivatives, saving 80% of energy and reducing water waste.
In the hotel, you will find an electric vehicle charging station, allowing you to explore the magnificent Dolomites without noise and emissions.
We offer treatments with natural, zero-impact products, created from a blend of fresh, natural ingredients, free from parabens and harmful chemicals.
In the bathrooms, you won’t find the usual courtesy products but refillable dispensers with larch-scented shower gel.
By using solar panels to heat the pool and photovoltaic panels to produce electricity, we save fossil fuels and reduce CO2 emissions, preserving the environment around us.
We practise waste separation and invite you to do the same. Let’s work together to reduce our environmental impact and preserve the magnificent ecosystem in which we live.
Designed to last for years, the PRO Series reduces PVC mats in landfills and overall consumption. The manufacturing process ensures zero toxic emissions and is STANDARD 100 certified by OEKO-TEX®️.
